M13 | Games Industry and Data Analytics

Turn Your Ideas into Market-Ready Concepts

In this module, you will learn how to refine your game concepts beyond personal preferences by understanding market trends, player preferences, and industry terminology. This module empowers you to make data-driven decisions, ensuring your ideas resonate with the gaming community and have the potential to become profitable products.


Included in: IVGC Free Membership and IVGC+ Membership
Credits: 1 Credit
Difficulty Level: Easy
Offered as: Finnish Open University System / Continuing Education Programme



IVGC Free
10 ECTS •  8 Modules •  Community Access •  Study Support •  Challenges & Giveaways •  Live Online Events
FREE
IVGC+
45+ ECTS •  18 Modules (and Growing!) •  Premium Community Access •  Priority Study Support •  Challenges & Giveaways •  Live Online Events •  Bonus Materials •  Certificate of Completion •  Portfolio Showcasing •  Interactive Workshops •  Expert Talks
€9,90/month
Monthly Yearly
20% Yearly Discount!  €118.8 → €94.92

What You will Learn

This module covers essential topics for aspiring game developers:

  • Dive into the terminology and foundational knowledge of the gaming industry.
  • Explore the ecosystem of game studios, publishers, and valuable game franchises.
  • Analyze industry statistics covering markets, economics, and monetization strategies.
  • Learn about data analytics and its role in shaping successful game designs and business models.
  • Understand virtual goods and monetization techniques within the gaming market.
  • Discover trusted sources for staying updated on the latest industry trends and news.

By the end, you will be equipped to approach game development with a strategic, market-oriented mindset.

How You Will Complete the Module

This module is structured to ensure comprehensive learning:

  1. Study the Presentation:
     Review the provided materials to gain insights into the games business and the importance of data analytics.
  2. Complete the Quiz:
     Test your understanding with a 40-question quiz covering the core aspects of the module.

Technical Requirements

  • A phone, tablet or computer capable of accessing and reviewing presentation materials
  • A stable internet connection

Recognised Credits and Certificate

Upon completing this module, you will earn 1 Credit toward your studies. Additionally, you will obtain:

  • A Transcript of Records (ToR) (for Finnish HETU/PIC holders)
  • A Certificate of Studies (CoS)

For more information about these certificates and how to obtain them, click here.