This is the continuation of the talk "The Exciting World of the Games Industry Part 1". In this talk, we will look at the fundamentals of the games industry—the facts and themes you must know before you start ideating your own game with your team. The games industry is fascinating; it is one of the industries that involves almost everyone in different ways. Everyone who has access to video games plays them. 98% of teenagers in the UK play games, for instance. You can imagine how important and influential games are in people’s lives. Games are good—they have always been designed to be multiplayer, so to be played with others rather than alone. Game technologies have advanced so much that there are almost no limitations to innovation in games, and there is more to come. We will also look at how AI is evolving in the world of games, while still leaving plenty of room for designers' creativity.