Secure Funding for Your Big Ideas
Welcome to Module 23: Winning Investment — your advanced-level guide to attracting the right investors for your projects.
In this in-depth session, you’ll learn directly from Aimee Freeding, CEO of leading investment firm First Sentinel, who will walk you through the real-world steps, challenges, and strategies involved in securing funding.
By completing this module, you’ll gain insider knowledge on the investment process, discover how to prepare a winning pitch, and understand what investors really look for. You’ll also earn 3 Credits toward your IVGC journey.
Included in:
IVGC+ Membership
What You'll Achieve with this Module
By the end of this course, you’ll know how to:
- Identify what stage your project should be in before approaching investors
- Recognize the pitfalls and common failure points that sink many start-ups
- Build a compelling pitch deck that attracts attention
- Understand the mindset and criteria of professional investors
- Follow up effectively after your pitch, regardless of the outcome
This is your chance to learn directly from someone at the forefront of investment, with experience in multiple sectors including games, high-tech, and beyond.
Complete Course Overview
This advanced-level course consists of a single expert-led lecture, a practical pitch deck template, and a final submission to demonstrate your understanding. Here's what you'll cover:
This advanced module includes five core sections, one comprehensive pitch template, and a credit-bearing assignment. Here’s what you’ll study:
1. Biography – Aimee Freeding
Meet Aimee Freeding, CEO of First Sentinel. Learn about her professional journey, leadership approach, and the vision driving her work in the investment sector.
2. About First Sentinel – Part 1
Gain an in-depth view of First Sentinel’s structure, mission, and operations.
- Understand what an IPO is and how it works
- Explore the sectors they invest in and the ones they’re targeting next
- Learn the differences between games industry and high-tech investment
3. About First Sentinel – Part 2
Discover the story behind First Sentinel’s growth and success.
- Typical client revenue profiles
- Challenges faced during setup
- What makes First Sentinel unique among its peers
- Their biggest achievements and future plans
4. Securing Funding
Learn what you need in place before approaching investors.
- When to start thinking about funding
- Common pitfalls and failure points for start-ups
- Different funding routes and how to choose the right one
- What First Sentinel looks for in a potential investment
- What to do if you don’t secure funding on the first try
5. Raising Capital 101: More Than Just the Pitch
Aimee shares her expertise on creating an irresistible pitch deck and navigating the investment process.
- The full investment journey from first contact to deal close
- Key elements every pitch must have
- How to deliver your pitch confidently
- How to follow up and build lasting investor relationships
Skills You'll Develop
By completing this module, you’ll gain:
- Knowledge of investor priorities and evaluation criteria
- Confidence in structuring and delivering a professional pitch
- An understanding of funding timelines and strategies
- Insight into investor communication and follow-up techniques
Example Curriculum
How You’ll Complete the Course
The IVGC Course offers the flexibility to study at your own pace, with all lessons available online via Teachable. Here’s how you’ll progress:
1. Watch the Video Lessons
Follow five expert-led lectures featuring direct insights from Aimee Freeding.
2. Complete the Pitch Template
Fill in the provided template to create your own pitch deck, applying everything you’ve learned.
3. Assessment and Credits
Your pitch deck will be reviewed. Once approved, you’ll earn 3 Credits toward your IVGC studies.
Technical Requirements
To complete this course effectively, you will need:
- A stable internet connection
- A device capable of playing video (PC, Mac, tablet, etc.)
Recognized Credits and Certificate
Completing this course earns you 3 Credits. You'll be eligible to request a Certificate of Studies upon completion. These credits can be part of your degree studies or serve as valuable evidence of your skills and interest when applying to European universities.
Start Your Journey to Investment Success
This course is brought to you in partnership with XAMK South-Eastern University of Applied Sciences, Cambridge Gamechanger Ltd (Cambridge Academy of Gaming and Innovation), and Cypherdelic Ltd.