Mastering Content Creation with Alex Noon

Welcome to Module 25: Building a Game Brand. In this module, you’ll learn directly from Alex Noon, Creative Director at NEVERDARK Studios and founder of Arrekz Gaming, one of the most recognized gaming channels on YouTube.

From the early days of online content to modern influencer culture, Alex will share the lessons, struggles, and strategies behind building a lasting brand in games media.

Included in:

IVGC+ Membership

What You'll Achieve with this Module

This course gives you both the history and the practical tools of content creation. You’ll discover how influencer channels grow from scratch, how to handle challenges like algorithms and negativity, and how to pitch your work to sponsors. Most importantly, you’ll walk away with insights on building an authentic brand that audiences will trust and follow.

Complete Course Overview

This advanced-level course includes seven lecture videos, a presentation, and a practical assignment worth 3 credits.

Part 1 – Introducing Alex Noon
Get to know Alex Noon, his career as Creative Director at NEVERDARK Studios, and his roots as a content creator.

Part 2 – The History of Content Creation
Discover when and how online content became a business, the key events that shaped it, and what the future might look like.

Part 3 – The History of Arrekz Gaming (Part 1)
Learn how the Arrekz Gaming channel was created, monetized, and expanded, and what misconceptions surround content creation.

Part 4 – The History of Arrekz Gaming (Part 2)
Trace the evolution of Arrekz Gaming across its first decade, including brand-building, mistakes, and new opportunities.

Part 5 – Starting Out in the Industry (Part 1)
Practical advice for newcomers: equipment, handling early numbers, building your first community, and finding inspiration.

Part 6 – Starting Out in the Industry (Part 2)
Tackling negativity, working with algorithms, and approaching sponsors.

Part 7 – Presentation
Alex walks through the essentials of building a brand, covering titles, tags, thumbnails, and the importance of consistency.

Part 8 – Your Assignment
Create a maximum 30-second video (MP4/Quicktime/MOV) where you:

Introduce yourself or the game you want to make
Share what you’re hoping to get out of IVGC
Highlight the most important lesson you took from Alex’s content

Example Curriculum

New section

Available in days

days after you enroll

Skills You'll Develop

Build an understanding of influencer history and future trends
Learn practical tools for video production and branding
Gain confidence in creating short-form content
Improve your ability to analyze and adapt to audience feedback

How You Will Complete the Course

Watch the Video Lessons
Enjoy seven expert-led video lectures and a presentation. All videos include subtitles.
Complete the Assignment
Submit a 30-second video following the given template.
Assessment and Credits
Once reviewed and passed, you’ll earn 3 Credits toward your IVGC journey.

Technical Requirements

A device capable of video playback and simple video editing
Stable internet connection
Ability to export video in MP4/Quicktime/MOV formats

Recognized Credits and Certificate

Completing this module earns you 3 Credits. You’ll be eligible to request a Certificate of Studies upon completion. These credits can count toward university studies or serve as proof of your creative and technical skills.

Start Your Content Creation Journey

This course is brought to you in partnership with XAMK South-Eastern University of Applied Sciences, Cambridge Gamechanger Ltd (Cambridge Academy of Gaming and Innovation), and Cypherdelic Ltd.