Games is one of the largest entertainment artforms in the world, but who are the players? How have they evolved over time? And what do they want from a game? In this talk we will look at the myriad of different player types, what drives them and what they look for within a game. We will answer the question: how can you surprise and delight them? From this presentation students will leave with a good understanding of the player gaming landscape and how they can make an experience that appeals to them.